The Fiat 500 Hybrid has officially entered production at the Mirafiori plant, signaling a significant step forward in Stellantis's commitment to sustainable mobility. The preliminary phase of production is proceeding as planned, with the assembly line set to reach full capacity by the end of the year, targeting November for the official launch. At full throttle, the Mirafiori facility aims to produce over 100,000 hybrid vehicles annually, reinforcing Italy's position in the global automotive industry.
This hybrid variant of the iconic Fiat 500 not only underscores the brand's social relevance but also its deep-rooted connection to Italy. Designed to facilitate the transition towards more sustainable mobility, the Fiat 500 Hybrid serves as a testament to the brand's innovative spirit and dedication to environmental stewardship. With over 70% of the vehicles produced at Mirafiori destined for international markets, the Fiat 500 continues to be a proud ambassador of 'made in Italy' excellence.
Olivier Francois, CEO of FIAT and Global CMO of Stellantis, highlighted the significance of this milestone, stating, 'The 500 Hybrid offers accessible electrification and iconic style, demonstrating that social relevance is at the heart of the brand's mission.' The initial pre-series units emerging from the assembly line are a clear indication of Fiat's determination to commence production within the fourth quarter of the year, aligning with the company's strategic objectives.
The introduction of the Fiat 500 Hybrid is a pivotal moment for the automotive sector, offering consumers across Europe and beyond the opportunity to embrace a more sustainable form of mobility without compromising on style or performance. As the Mirafiori plant gears up for full-scale production, the Fiat 500 Hybrid is poised to play a crucial role in Stellantis's broader electrification strategy, further cementing the brand's legacy as a pioneer in the automotive industry.
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