Pirelli and Luna Rossa have announced a renewed partnership for the 38th edition of the America's Cup, set to take place in 2027 in Naples. This collaboration marks a significant step forward in their long-standing relationship, with Pirelli transitioning from co-title sponsor to Official Sponsor and Technical Partner. The partnership underscores a shared commitment to innovation, technology, and the spirit of competition that defines the America's Cup.
The collaboration between Pirelli and Luna Rossa is poised to leverage cutting-edge technologies, including virtualization techniques refined by Pirelli in Formula 1. These methodologies are expected to streamline development processes, reduce the reliance on physical prototypes, and minimize environmental impact. Additionally, the partnership will explore advancements in artificial intelligence, data management systems, and the development of innovative materials, areas where Pirelli has established expertise.
Marco Tronchetti Provera, Pirelli's Executive Vice President, expressed enthusiasm for the project, highlighting its potential to enhance the brand's international visibility and convey shared values such as Italian heritage, technological challenge, and teamwork. Max Sirena, Luna Rossa's Skipper and Team Director, emphasized Pirelli's pivotal role in the campaign, bringing years of experience and technological innovation to the table.
As the America's Cup prepares to make its historic debut in Naples, the partnership between Pirelli and Luna Rossa represents a fusion of tradition and innovation. With a focus on sustainability, performance optimization, and the relentless pursuit of excellence, the team is set to navigate the challenges of the competition with the same passion and dedication that have characterized their journey thus far.
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